Current Scent Marketing Systems Are Not Quite Working. Send in the flowers ...

What's the function of scent marketing? Some companies simply want to scent a space to capture a brand identity. If this is the case, then the common methods of scenting using fragrance oils will suffice. However, there is a growing trend for office and commercial indoor spaces to extract a neurological and environmental change from their scenting systems.

Office spaces are now pumping their a/c system or using portable
units to create air which is powerful enough to kill germs, motivate
staff to be alert and smell fresh and clean. 

The traditional method of using synthetic, fragrance oil systems can't do this. Fragrance oils are an easy and cheap option, which have made them a popular choice for commercial entities. Advance-thinking companies are acknowledging that aromatherapy-based methods of scenting, have ways of increasing the bottom-line which may not seem obvious at first. Here are some reasons which have led HR, sales, operations and housekeeping departments to value essential oil based scenting systems.

Oils burners heated by a candle are
the most common and affordable
 way to diffuse both essential and
fragrance oils in a small space.

Some reasons for the trend heading towards multi-purpose scenting systems

MARKETING
1) To change behavior
Essential oils will change the neurology of customers. For example, it may be used to relax patients at a dentist office or it may be used to make clients feel a sense of trust at the point of sale.
2) To recall a feeling or memory
A new trend is for real estate brokers to scent a home for sale with spice oils, like cinnamon or to create a feeling of warmth and homeliness. Synthetic fragrance oils are unable to create this physiological and psychological change.

FUNCTIONAL

Many offices are now
opting to deodorise their
fresh air straved spaces,
with portable essential
oil diffuser units. Yup! Body
odour is a problem in
male dominated offices.

1) To deodorise their indoor space organically
Essential oils kill odour causing bacteria. Odours may be biological (food, body odour) or non-biological (cigarettes, care fumes). They also add fresh scents to the air.

2) To uplift stale air in a space that is always enclosed.
Essential oils will ionise air. This means adding (-) ions to create fresh air.

3) Kill airborne bacteria due to high incidence of sick days.
Essential oils when diffused into the air, kill almost all bacteria and viruses it comes into contact with.

4) As a pest repellent in spaces where there is food being served.
Certain essential oils are pest repellents. Even if the mist falls onto food or drink, they are completely safe to ingest. Fragrance oils are synthetic and unsafe for consumption.

Many offices are no longer
discounting the high-tech
multi-purpose use of
diffusing essential oils
commercially in their
work spaces. 

Homes, offices and commercial entities, which want to create a client / consumer behavioural change will need to seek systems which are aromatherapy based. It works only one way - using REAL, essential / spice oils.

There are many methods of diffusion - fanning, evaporation, ionizing, spritzing. They all work to some degree, but the best method will depend on the size of the space, your budget, the availability of a power socket and the duration you intend to scent a space. (We will leave this for discussion on another blog post.)

Scenting utilising essential oils can be expensive, require speciality machines and will probably require a consultant to help you set it up properly. It may seems like a hassle in the beginning, but in the long run ...

• It can improve employee health
• There will be fewer negative comments about the scent
• Fewer people will have allergies from it
• It will detox and deodorise as it scents 
• The ionizing effect on the space is priceless

The effect is not tangible on paper. In fact trying to write the experience to you will not do it justice. But, when you feel the difference of a space scented using fragrance oils vs essential oils, you can immediately feel the difference. The difference is so powerfully obvious that you will probably never use fragrance oils again.

fragrance oils  = synthetic oils

essential oils = real botanical compounds

Fragrance Oils

Pros

Cheaper.

• Many machines can diffuse.

Cons

• Synthetic, so may cause headaches.

• No therapeutic benefit.

Essential Oils

Pros

• Anti-bacterial, anti-viral, deodorising effect. 

• Health benefits.

Cons

• Can be more expensive depending onthe choice of oil and diffusion method.

• Can be difficult to diffuse properly; not all machines can diffuse essential oils.

Want to discover the unique scenting system that is able to diffuse REAL essential oils in a commercial capacity. It's more affordable and easier than you think. Packages starting from SGD$960. Visit Thoth™ by The Little Essentials organic solutions company at www.thelittleessentials.com or click on the logo below to find out about our commercial grade machines for homes and offices.

How To Choose & Use Essential Oils For Aroma

How To Diffuse Essential Oils In A Vaporiser 

Essential Oils not only smell great
and have health benefits,they also
give a room an atmosphere.

There are many kinds of vaporisers. We are only mentioning the methods that we recommend for our fine quality essential oils. Our oils are premium grade, pure 100% certified organic oils. They must be used sparingly as they are extremely potent and concentrated. A little goes a long way.

Electric or Candle

Fill the diffuser with water and turn on the power or light the candle. Let the water warm for a few minutes, then add 3-4 drops of the required oil. It should last 3-4 hours.

Bowl of Water

If a diffuser is not handy. You can add 3-4 drops of oil to a wide brimmed small bowl of water. It will have the same diffusion effect except that it will diffuse for only 1-2 hours.

Choosing the right essential oil for aroma

Choosing For Emotions

Essential oils have neurological effects. The chemical compound of an essential oil will be absorbed through the capillaries in nose when inhaled and absorbed into the blood steam where it passes the blood brain barrier and changes the neurology of the brain. So, if you want to change your physiological or emotional state, you need to know what the dominant chemical compound of the essential oil. This will tell you the effect it will have you.

Choosing For Scent 

Choosing the right essential oil for aroma alone, will in many ways depend on if you like it. Whether you like it, will in part depend on how it makes you feel. Please see Choosing Essential Oils For Emotions above to find out more about this.

However, choosing how long an aroma will last and what you will smell when an essential oil is heated and infused into the air will require you to understand the rate of evaporation of the oil a.k.a base notes.

Essential Oils with Top Notes : The oils in this category are those that evaporate the most quickly and the ones you experience first when an essential oil blend in diffused. The aromas of these notes are crisp and sharp. 

Mandarin	sweet, floral, orange-like
Geranium	floral, sweet
Lavender	floral, fresh, sweet, herbaceous
Ylang Ylang	floral, rich, sweet
Lemongrass	Fresh, lemon, sweet
Eucalyptus	citrus, fresh

Middle Notes : The oils in this category make up the 'heart' of what you smell.

Lemongrass	Fresh, lemon, sweet
Mandarin	Sweet, floral, orange-like
Lavender	floral, fresh, sweet, herbaceous

Base Notes :These oils have a very slow evaporation rate and extend the the amount of time the essential oil remains on the skin or in the air. Your nose will generally become aware of these aromas upon dry-down (in a vaporiser) or about 20 min after applied to the skin.

Frankincense	Woody, sweet

So, essential oils that are in the top note category will diffuse throughout a room quickly. You will be able to smell in throughout the room almost as soon as the water in the vaporiser heats. Essential oils in the middle note category last the longest in a vaporiser. So, Lavender and Lemongrass will probably last in the diffuser for 3-4 hours or as long as the water in the vaporiser is still heating. Frankincense which have a strong base note, may not be noticed too quickly upon heating, but it will continue to diffuse throughout the room long after the water in the vaporiser has dried up.

Between, an essential oil's heath effects and its aroma, there is a perfect essential oil for everyone. For everyday use, we recommend Lemongrass (it lasts long while being uplifting) and Lavender (it lasts long while being relaxing).  

Click on the essential oil of your choice to buy premium 100% pure essential oils

Personalised Porcelain Car Diffusers

Imagine being able to customised an exquisite parting gift for your guest on your wedding day - And it'll be something they will cherish forever. 

Design the shape and print of your pure porcelain diffuser and choose the perfect scent to accompany it. 

It's your special day. Present your family and friends something to remember your day as specially as you do ... Visit www.thelittleessentials.com and see how we can design something for your next special event.

My Guide To Using Essential Oils : The lazy version

I'm Dianne and I discovered the power of essential oils on skin while I was pregnant. Like a lot of mums, I was applying Rosehip furiously on my tummy (and other enlarged body parts) to prevent stretch marks. It worked! Then I thought, what else can essential oils do for my skin. I researched more and discovered that with the right know-how you really didn't need to use any big-brand name skin care to achieve excellent skin. Honestly, its not hard. True, there are many many many essential oils. But you don't need to know about them all. Just a handful is really all you'll need to tackle the more common skin care challenges. I've chosen ROSEHIP, TEA TREE, EUCALYPTUS and ARGAN. These 4 are really the basics in skin care in my opinion. 

You can visit my website at www.thelittleessentials.com if you want to discover more about the science on why these oils work and how you can use them.

But in the meantime, I wanted to share with you how I personally use essential oils in my day. Hopefully it will give you some ideas on how to use it in yours.

Diffuser

In my car : I reuse Glade car fresheners (the kind that comes in a bottle and clips onto your air-con vent. I wash out the wick and bottle and add lemongrass. Its a fresh and uplifting scent. 0.5 pumps of lemongrass into a diffuser. It makes my bathroom smell like a spa.

Skin 

Day : Eucalyptus spray under my arms. It kills odour causing bacteria which deodorants do not do. However, I use an antiperspirant after it dries to reduce sweat as essential oils do not help with this.

Night : Replace moisturiser with Rosehip or Argan

Day: Use a lemongrass spray on my legs. I'm prone to insect bites. Eucalyptus works too but doesn't smell as great.

Hair 

Agan on my tips to prevents fly-away hairs and repair split ends.

I use a tea tree hair spray to give my hair a nice scent. 

In the Pool : I rub Rosehip onto my hair to seal the shaft. It prevents chlorine from entering into it and drying it out. Rosehip is a dry oil so it won't dissipate into the pool

Face 

Day - Tea tree spray as a face toner. I suffer from acne and tea tree is toxic to bacteria found in acne. 

Night - I use 1 pump of Argan under my eyes, my face and neck. I do not own night cream. Although I'm prone to acne. Argan oil has actually reduced my acne.