Current Scent Marketing Systems Are Not Quite Working. Send in the flowers ...

What's the function of scent marketing? Some companies simply want to scent a space to capture a brand identity. If this is the case, then the common methods of scenting using fragrance oils will suffice. However, there is a growing trend for office and commercial indoor spaces to extract a neurological and environmental change from their scenting systems.

Office spaces are now pumping their a/c system or using portable
units to create air which is powerful enough to kill germs, motivate
staff to be alert and smell fresh and clean. 

The traditional method of using synthetic, fragrance oil systems can't do this. Fragrance oils are an easy and cheap option, which have made them a popular choice for commercial entities. Advance-thinking companies are acknowledging that aromatherapy-based methods of scenting, have ways of increasing the bottom-line which may not seem obvious at first. Here are some reasons which have led HR, sales, operations and housekeeping departments to value essential oil based scenting systems.

Oils burners heated by a candle are
the most common and affordable
 way to diffuse both essential and
fragrance oils in a small space.

Some reasons for the trend heading towards multi-purpose scenting systems

MARKETING
1) To change behavior
Essential oils will change the neurology of customers. For example, it may be used to relax patients at a dentist office or it may be used to make clients feel a sense of trust at the point of sale.
2) To recall a feeling or memory
A new trend is for real estate brokers to scent a home for sale with spice oils, like cinnamon or to create a feeling of warmth and homeliness. Synthetic fragrance oils are unable to create this physiological and psychological change.

FUNCTIONAL

Many offices are now
opting to deodorise their
fresh air straved spaces,
with portable essential
oil diffuser units. Yup! Body
odour is a problem in
male dominated offices.

1) To deodorise their indoor space organically
Essential oils kill odour causing bacteria. Odours may be biological (food, body odour) or non-biological (cigarettes, care fumes). They also add fresh scents to the air.

2) To uplift stale air in a space that is always enclosed.
Essential oils will ionise air. This means adding (-) ions to create fresh air.

3) Kill airborne bacteria due to high incidence of sick days.
Essential oils when diffused into the air, kill almost all bacteria and viruses it comes into contact with.

4) As a pest repellent in spaces where there is food being served.
Certain essential oils are pest repellents. Even if the mist falls onto food or drink, they are completely safe to ingest. Fragrance oils are synthetic and unsafe for consumption.

Many offices are no longer
discounting the high-tech
multi-purpose use of
diffusing essential oils
commercially in their
work spaces. 

Homes, offices and commercial entities, which want to create a client / consumer behavioural change will need to seek systems which are aromatherapy based. It works only one way - using REAL, essential / spice oils.

There are many methods of diffusion - fanning, evaporation, ionizing, spritzing. They all work to some degree, but the best method will depend on the size of the space, your budget, the availability of a power socket and the duration you intend to scent a space. (We will leave this for discussion on another blog post.)

Scenting utilising essential oils can be expensive, require speciality machines and will probably require a consultant to help you set it up properly. It may seems like a hassle in the beginning, but in the long run ...

• It can improve employee health
• There will be fewer negative comments about the scent
• Fewer people will have allergies from it
• It will detox and deodorise as it scents 
• The ionizing effect on the space is priceless

The effect is not tangible on paper. In fact trying to write the experience to you will not do it justice. But, when you feel the difference of a space scented using fragrance oils vs essential oils, you can immediately feel the difference. The difference is so powerfully obvious that you will probably never use fragrance oils again.

fragrance oils  = synthetic oils

essential oils = real botanical compounds

Fragrance Oils

Pros

Cheaper.

• Many machines can diffuse.

Cons

• Synthetic, so may cause headaches.

• No therapeutic benefit.

Essential Oils

Pros

• Anti-bacterial, anti-viral, deodorising effect. 

• Health benefits.

Cons

• Can be more expensive depending onthe choice of oil and diffusion method.

• Can be difficult to diffuse properly; not all machines can diffuse essential oils.

Want to discover the unique scenting system that is able to diffuse REAL essential oils in a commercial capacity. It's more affordable and easier than you think. Packages starting from SGD$960. Visit Thoth™ by The Little Essentials organic solutions company at www.thelittleessentials.com or click on the logo below to find out about our commercial grade machines for homes and offices.

How To Choose & Use Essential Oils For Aroma

How To Diffuse Essential Oils In A Vaporiser 

Essential Oils not only smell great
and have health benefits,they also
give a room an atmosphere.

There are many kinds of vaporisers. We are only mentioning the methods that we recommend for our fine quality essential oils. Our oils are premium grade, pure 100% certified organic oils. They must be used sparingly as they are extremely potent and concentrated. A little goes a long way.

Electric or Candle

Fill the diffuser with water and turn on the power or light the candle. Let the water warm for a few minutes, then add 3-4 drops of the required oil. It should last 3-4 hours.

Bowl of Water

If a diffuser is not handy. You can add 3-4 drops of oil to a wide brimmed small bowl of water. It will have the same diffusion effect except that it will diffuse for only 1-2 hours.

Choosing the right essential oil for aroma

Choosing For Emotions

Essential oils have neurological effects. The chemical compound of an essential oil will be absorbed through the capillaries in nose when inhaled and absorbed into the blood steam where it passes the blood brain barrier and changes the neurology of the brain. So, if you want to change your physiological or emotional state, you need to know what the dominant chemical compound of the essential oil. This will tell you the effect it will have you.

Choosing For Scent 

Choosing the right essential oil for aroma alone, will in many ways depend on if you like it. Whether you like it, will in part depend on how it makes you feel. Please see Choosing Essential Oils For Emotions above to find out more about this.

However, choosing how long an aroma will last and what you will smell when an essential oil is heated and infused into the air will require you to understand the rate of evaporation of the oil a.k.a base notes.

Essential Oils with Top Notes : The oils in this category are those that evaporate the most quickly and the ones you experience first when an essential oil blend in diffused. The aromas of these notes are crisp and sharp. 

Mandarin	sweet, floral, orange-like
Geranium	floral, sweet
Lavender	floral, fresh, sweet, herbaceous
Ylang Ylang	floral, rich, sweet
Lemongrass	Fresh, lemon, sweet
Eucalyptus	citrus, fresh

Middle Notes : The oils in this category make up the 'heart' of what you smell.

Lemongrass	Fresh, lemon, sweet
Mandarin	Sweet, floral, orange-like
Lavender	floral, fresh, sweet, herbaceous

Base Notes :These oils have a very slow evaporation rate and extend the the amount of time the essential oil remains on the skin or in the air. Your nose will generally become aware of these aromas upon dry-down (in a vaporiser) or about 20 min after applied to the skin.

Frankincense	Woody, sweet

So, essential oils that are in the top note category will diffuse throughout a room quickly. You will be able to smell in throughout the room almost as soon as the water in the vaporiser heats. Essential oils in the middle note category last the longest in a vaporiser. So, Lavender and Lemongrass will probably last in the diffuser for 3-4 hours or as long as the water in the vaporiser is still heating. Frankincense which have a strong base note, may not be noticed too quickly upon heating, but it will continue to diffuse throughout the room long after the water in the vaporiser has dried up.

Between, an essential oil's heath effects and its aroma, there is a perfect essential oil for everyone. For everyday use, we recommend Lemongrass (it lasts long while being uplifting) and Lavender (it lasts long while being relaxing).  

Click on the essential oil of your choice to buy premium 100% pure essential oils

Reverse Non-Genetic Hair Loss Naturally - Essential Oil Secrets

WHAT IS CAUSING YOUR COWN FROM BEING FAR FROM LUSHES? WHAT IF WE TOLD YOU WE CAN REVERSE SOME OF THE SIGNS OF HAIR LOSS? WOULDN'T YOU TAKE UP THE CHALLENGE?

LAVENDER OIL PROMOTES HAIR GROWTH. YLANG YLANG OIL REDUCES HAIR LOSS. 

Hair is dead!

A average person has about 120,000 strands of hair on his head and about 100 strands of that falls naturally everyday. It falls so that fresh strands can take it's place. Although the hair follicle is teaming with cells, a strand of hair are layers of dead cells joined together.

Hair grows about 6 inches a year. There is hair on every part of your body except our palms and the soles of our feet. Some are so fine, they are practically invisible to the naked eye. 

Hair Growth

Hair is made of a protein called keratin that is produced in hair follicles. As follicles produce new hair cells, old cells are being pushed out through the surface of the skin. 

At any one time, about 90% of the hair on a person's scalp is growing. Each follicle has its own life cycle that can be influenced by age, disease, and a wide variety of other factors. This life cycle is divided into three phases:

1. Anagen - active hair growth that lasts between two to six years
2. Catagen - transitional hair growth that lasts two to three weeks
3. Telogen - resting phase that lasts about two to three months. 

The hair strand falls out at the end of the resting phase but a new strand begins to grow.

Reasons For Hair Loss 

As people age, their rate of hair growth slows.

There are many types of hair loss (alopecia) :

• Involutional alopecia - hair gradually thins with age. More hair follicles go into the resting phase, and the remaining hairs become shorter and fewer in number.
• Androgenic alopecia - a genetic condition that can affect both men and women. Men with this condition, called male pattern baldness, can begin suffering hair loss as early as their teens or early 20s. It's characterized by a receding hairline and gradual disappearance of hair from the crown and frontal scalp. Women with this condition, called female pattern baldness, don't experience noticeable thinning until their 40s or later. Women experience a general thinning over the entire scalp, with the most extensive hair loss at the crown.
• Alopecia areata - causes patchy hair loss in children and young adults. This condition may result in complete baldness (alopecia totalis). In about 90% of people with the condition, the hair returns within a few years.
• Alopecia universalis - all body hair to fall out, including the eyebrows, eyelashes, and pubic hair.
• Trichotillomania - is a psychological disorder in which a person pulls out their own hair.
• Telogen effluvium - is temporary hair thinning over the scalp that occurs because of changes in the growth cycle of hair. A large number of hairs enter the resting phase at the same time, causing hair shedding and subsequent thinning.

Causes Of Hair Loss

Doctors don't know why certain hair follicles are programmed to have a shorter growth period than others. However, several factors may influence hair loss:

• Hormones, such as abnormal levels of androgens (male hormones normally produced by both men and women)
• Genes, from both male and female parents, may influence a person's predisposition to male or female pattern baldness.
• Stress, illness, and childbirth can cause temporary hair loss. 
• Ringworm caused by a fungal infection can also cause hair loss.
• Drugs, including chemotherapy drugs used in cancer treatment, blood thinners, beta-adrenergic blockers used to control blood pressure, and birth control pills, can cause temporary hair loss.
• Burns, injuries, and X-rays can cause temporary hair loss. In such cases, normal hair growth usually returns once the injury heals.
• Autoimmune disease may cause alopecia areata. In alopecia areata, the immune system revs up for unknown reasons and affects the hair follicles. In most people with alopecia areata, the hair grows back, although it may temporarily be very fine and possibly a lighter color before normal coloration and thickness return.
• Cosmetic procedures, such as shampooing too often, perms, bleaching, and dyeing hair can contribute to overall hair thinning by making hair weak and brittle. Tight braiding, using rollers or hot curlers, and running hair picks through tight curls can also damage and break hair. However, these procedures don't cause baldness. In most instances hair grows back normally if the source of the problem is removed. Still, severe damage to the hair or scalp sometimes causes permanent bald patches. 
• Medical conditions. Thyroid disease, lupus, diabetes, iron deficiency, and anemia can cause hair loss, but when the underlying condition is treated the hair will return.
• Diet. A low-protein diet or severely calorie-restricted diet can also cause temporary hair loss.

FIND OUT HOW ESSENTIALS OILS CAN HELP YOU WITH YOUR HAIR LOSS HERE.

About Hair Loss & Natural Hair Growth Solutions

WHAT IS CAUSING YOUR COWN FROM BEING FAR FROM LUSHES? WHAT IF WE TOLD YOU WE CAN REVERSE THE SIGNS OF HAIR LOSS? WOULDN'T YOU TAKE UP THE CHALLENGE?

LAVENDER OIL PROMOTES HAIR GROWTH. Ylang Ylang Oil REDUCES HAIR LOSS. 

Hair Facts

Add 2-3 drops of The Little Essentials
100% Pure French Lavender to your
shampoo to promote healthy hair growth.
It makesyour hair smell great too.

Hair is a string of dead cells

An adult looses about 100 stands a day. Buts its ok, we have about 120,000 strands.

Hair grows about 6 inches a year

There is hair on every part of your body except our palms and the soles of our feet. Some are so fine, they are practically invisible to the naked eye. 

Hair Growth

Hair is made of a protein called keratin that is produced in hair follicles. As follicles produce new hair cells, old cells are being pushed out through the surface of the skin. 

At any one time, about 90% of the hair on a person's scalp is growing. Each follicle has its own life cycle that can be influenced by age, disease, and a wide variety of other factors. This life cycle is divided into three phases:

Anagen - active hair growth that lasts between two to six years

Catagen - transitional hair growth that lasts two to three weeks

Telogen - resting phase that lasts about two to three months. The hair strand falls out at the end of the resting phase but a new strand begins to grow.

Reasons For Hair Loss 

As people age, their rate of hair growth slows.

There are many types of hair loss (alopecia) :

Involutional alopecia - hair gradually thins with age. More hair follicles go into the resting phase, and the remaining hairs become shorter and fewer in number.

Androgenic alopecia - a genetic condition that can affect both men and women. Men with this condition, called male pattern baldness, can begin suffering hair loss as early as their teens or early 20s. It's characterized by a receding hairline and gradual disappearance of hair from the crown and frontal scalp. Women with this condition, called female pattern baldness, don't experience noticeable thinning until their 40s or later. Women experience a general thinning over the entire scalp, with the most extensive hair loss at the crown.

Alopecia areata - causes patchy hair loss in children and young adults. This condition may result in complete baldness (alopecia totalis). In about 90% of people with the condition, the hair returns within a few years.

Alopecia universalis - all body hair to fall out, including the eyebrows, eyelashes, and pubic hair.

Trichotillomania - is a psychological disorder in which a person pulls out their own hair.

Telogen effluvium - is temporary hair thinning over the scalp that occurs because of changes in the growth cycle of hair. A large number of hairs enter the resting phase at the same time, causing hair shedding and subsequent thinning.

Causes Of Hair Loss

Doctors don't know why certain hair follicles are programmed to have a shorter growth period than others. However, several factors may influence hair loss:

• Hormones, such as abnormal levels of androgens (male hormones normally produced by both men and women)
• Genes, from both male and female parents, may influence a person's predisposition to male or female pattern baldness.
• Stress, illness, and childbirth can cause temporary hair loss. 
• Ringworm caused by a fungal infection can also cause hair loss.
• Drugs, including chemotherapy drugs used in cancer treatment, blood thinners, beta-adrenergic blockers used to control blood pressure, and birth control pills, can cause temporary hair loss.
• Burns, injuries, and X-rays can cause temporary hair loss. In such cases, normal hair growth usually returns once the injury heals.
• Autoimmune disease may cause alopecia areata. In alopecia areata, the immune system revs up for unknown reasons and affects the hair follicles. In most people with alopecia areata, the hair grows back, although it may temporarily be very fine and possibly a lighter color before normal coloration and thickness return.
• Cosmetic procedures, such as shampooing too often, perms, bleaching, and dyeing hair can contribute to overall hair thinning by making hair weak and brittle. Tight braiding, using rollers or hot curlers, and running hair picks through tight curls can also damage and break hair. However, these procedures don't cause baldness. In most instances hair grows back normally if the source of the problem is removed. Still, severe damage to the hair or scalp sometimes causes permanent bald patches. 
• Medical conditions. Thyroid disease, lupus, diabetes, iron deficiency, and anemia can cause hair loss, but when the underlying condition is treated the hair will return.
• Diet. A low-protein diet or severely calorie-restricted diet can also cause temporary hair loss.

How Essential Oils Are Extracted From Flowers, Bark & Leaves.

ALL OUR ESSENTIAL OILS ARE EITHER
 COLD-PRESSED OR STEAM-DISTILLED TO
MAINTAIN THERAPEUTIC GRADE AND
ORGANIC STATUS

I'm fascinated by how amazing it is that a flower, stem or leaves of a plant can be reduced to it pure essence (essential oils) and enjoyed as a raw concentrate. The time, effort and sheer amount of plant material required to do this has led me to compile some of the more time-tested methods of essential oil extraction methods. This may lead you to understand that essential oil quality DOES matter. 

Cold-Pressed

Cold-pressed oils are oils made by first grinding nuts, seeds, fruits or vegetables (depending on the oil being made) into a paste. Then an oil stone or other tool is used to press the paste which forces the oil to separate out.

Effleurage

Effleurage is an archaic method of extracting essential oils. It is rarely used nowadays because it’s a costly and time-consuming method of extraction. It involves placing the flower petals onto a layer of glass that is has been layered with fat called “chassis”. The oil from the petals diffuses into the fat. The fat is then collected and the oil is extracted from the fat using alcohol. Once the alcohol evaporates what is left behind is pure essence.

Expression

When oils are taken from the rind of fruits they are called “expressed oils”. This method is cold and does not involve any solvents or heat. Most of the citrus oils are extracted in this manner including mandarin, lime, orange and lemon essential oils.

Since citrus fruits are constantly sprayed with pesticides and cold methods do not adulterate the essence, pesticides can be present in high quantities in the oils. For this reason, our mandarin oil is organic, pesticide and chemical free.

Steam Distilling

Steam distillation has been used for hundreds of years and today remains one of the most common methods of extracting essential oils.

There are three different steam processes but in all of the methods, steam is used to rupture the oil membranes in the plant and release the essential oil. The steam lifts the essential oil into a condenser and as it re-liquefies the lighter essential oil floats to the top. The water is more commonly known as floral water and the oil is known as essential oil.

The distilling equipment including the distillation temperature and pressure will all have an impact on the quality of the oil. Essential oil distillers must have the knowledge and expertise to know how to produce therapeutic grade essential oils

Solvent Extraction

Solvent extraction is a method dominated by the perfume industry. Technically it does not produce therapeutic grade oils because chemicals such as hexane, acetone, di-methylene-chloride and others are used in the process. Plant material is immersed into the solvents to become a thick substance called ‘concrete’.

The oil particles are released when the ‘concrete’ is mixed with alcohol. When the alcohol and the ‘concrete’ are separated the chemicals still remain in the oil. These are perfume or aromatherapy grade oils. As they have chemicals in the oils, they are unsafe for direct application onto skin or hair.

Solvent extraction is faster and cheaper because the oil is cut with solvents and can increase production volume significantly. This grade of oil is often used in bath oils and gels, candles, shampoos, toothpaste, fly spray, and air fresheners.

Perfume or aromatherapy grade oils make up 98% of the oils sold in health food stores, retail outlets and aromatherapy suppliers. What you get at The Little Essentials is even rarer than the remaining 2% because, our products are also certified organic. You get nothing but premium,therapeutic grade oils here.

Percolation and Fractional Distillation

Fractional distillation separates the volatile oil in different portions at various boiling points. This method is used in oil refineries for distillation of petroleum products and is not suited for therapeutic grade essential oils.

Percolation is one of the newer methods of extraction essential oils. It is similar to normal distillation but the equipment is literally upside down! It has been used successfully in France; however sometimes an emulsion is produced that can’t be separated out, so until it can be further developed you will not see it in large scales.

Super Critical Fluid Extraction or Carbon Dioxide Extraction

Super critical fluid extraction or carbon dioxide extraction is also a fairly new solvent extraction process that uses carbon dioxide at very high pressures. The carbon dioxide is injected into the tank where the plant material is contained and acts as a solvent to extract the oil.

Carbon dioxide is colourless and odourless and can be completely removed. However, there is no research at this point to verify if there are any toxic effects of using this procedure. Additionally, the distilling equipment is extremely expensive. Until more is known about this process, it is advised using steam distilled and expressed oils is still safer.

Phytonic Process

The phytonic process is a one of the newest methods of extracting essential oils using non-CFCs (non-chlorofluorocarbons). It is also called florasol extraction and the oils are referred to as phytols. The oils are very natural. However, it does use fluoro-hydrocarbons which can be harmful to the environment!

Genuine Lavender Oil - The Real Benefits

100% Pure French Lavender Oil | 15ml

What Is Lavender Oil?

Lavender oil is an essential oil obtained by distillation from the flower spikes of certain species of lavender. Like all essential oils, it is not a pure compound. It is a complex mixture of naturally occurring phytochemicals, including linalool and linalyl acetate.

Lavender oil has long been used in the production of perfume and in aromatherapy. The scent has a calming effect which may aid in relaxation and the reduction of anxiety. According to Wikipedia, Lasea capsules containing lavender oil with a high amount of linalool and linalyl acetate, is  approved as an anxiolytic in Germany. The approval is based on a finding that the capsules are comparable in effect to low-dose lorazepam, a type of bezodiazepine

How To Use Lavender Oil

May be applied directly onto skin and nails. Use sparingly.

Use in a diffuser.

Mix into shampoo, conditioner or a carrier oil.

May be used as a dietary supplement.

Click here to find out how to use lavender oil in different modalities.

Beauty Benefits

Insomnia, hair loss, burns, nervous tension, respiratory infections, high blood pressure, arteriosclerosis, menstrual problems/PMS, skin conditions, blood fat/cholesterol reduction, reducing excess sebum on skin

Science Behind Lavender Oil

According to a study published in the Journal of Medical Microbiology (Feb. 16, 2011), Lavender oil could be used to combat infectons resistant to anti-fungal medication. The essential oil shows a potent antifungal effect against strains of fungi responsible for common skin and nail infections.

Scientists from the University of Coimbra in Portugal distilled lavender oil from the Lavandula viridis L'Hér shrub that grows in southern Portugal. The oil was tested against a range of pathogenic fungi and was found to be lethal to a range of skin-pathogenic strains namely, dermatophytes and various species of Candida.

Dermatophytes cause infections of the skin, hair and nails. They use the keratin within these tissues to obtain nutrients. Dermatophytes are responsible for conditions such as Athletes' foot, ringworm and can also lead to scalp and nail infections. Candida species coexist within most healthy individuals without causing problems but may cause mucocutaneous candidosis (thrush) in some people. In immunocompromised patients, Candida may cause serious infection if the fungal cells penetrate into the blood stream.

Currently, there are relatively few types of antifungal drugs to treat infections. Those that are available often have side effects. Professor Lígia Salgueiro and Professor Eugénia Pinto who led this study explained that alternative fungicides are urgently needed beacuse in the last few years there has been an increase in the incidence of fungal diseases, particularly among immunocompromised patients. They said, there is also increasing resistance to anti-fungal drugs. Research by their group and others have shown that essential oils may be a cheap, efficient alternative that have minimal side effects.

Essential oils distilled from the Lavandula genus of lavender plants are already used widely, in the food, perfume and cosmetic industries. Studies of the biological activities of these oils suggest Lavandula oils have sedative and antispasmodic properties as well as being potent antimicrobials and antioxidants.

This group has demonstrated that lavender oil works by destroying the cell membranes of fungal cells. They believe that further research into the mechanisms by which this essential oil works could have significant clinical benefits. "Lavandula oil shows wide-spectrum antifungal activity and is highly potent. This is a good starting point for developing this oil for clinical use to manage fungal infections. What is now required is clinical trials to evaluate how our in vitro work translates in vivo," said Professor Salgueiro