Current Scent Marketing Systems Are Not Quite Working. Send in the flowers ...

What's the function of scent marketing? Some companies simply want to scent a space to capture a brand identity. If this is the case, then the common methods of scenting using fragrance oils will suffice. However, there is a growing trend for office and commercial indoor spaces to extract a neurological and environmental change from their scenting systems.

Office spaces are now pumping their a/c system or using portable
units to create air which is powerful enough to kill germs, motivate
staff to be alert and smell fresh and clean. 

The traditional method of using synthetic, fragrance oil systems can't do this. Fragrance oils are an easy and cheap option, which have made them a popular choice for commercial entities. Advance-thinking companies are acknowledging that aromatherapy-based methods of scenting, have ways of increasing the bottom-line which may not seem obvious at first. Here are some reasons which have led HR, sales, operations and housekeeping departments to value essential oil based scenting systems.

Oils burners heated by a candle are
the most common and affordable
 way to diffuse both essential and
fragrance oils in a small space.

Some reasons for the trend heading towards multi-purpose scenting systems

MARKETING
1) To change behavior
Essential oils will change the neurology of customers. For example, it may be used to relax patients at a dentist office or it may be used to make clients feel a sense of trust at the point of sale.
2) To recall a feeling or memory
A new trend is for real estate brokers to scent a home for sale with spice oils, like cinnamon or to create a feeling of warmth and homeliness. Synthetic fragrance oils are unable to create this physiological and psychological change.

FUNCTIONAL

Many offices are now
opting to deodorise their
fresh air straved spaces,
with portable essential
oil diffuser units. Yup! Body
odour is a problem in
male dominated offices.

1) To deodorise their indoor space organically
Essential oils kill odour causing bacteria. Odours may be biological (food, body odour) or non-biological (cigarettes, care fumes). They also add fresh scents to the air.

2) To uplift stale air in a space that is always enclosed.
Essential oils will ionise air. This means adding (-) ions to create fresh air.

3) Kill airborne bacteria due to high incidence of sick days.
Essential oils when diffused into the air, kill almost all bacteria and viruses it comes into contact with.

4) As a pest repellent in spaces where there is food being served.
Certain essential oils are pest repellents. Even if the mist falls onto food or drink, they are completely safe to ingest. Fragrance oils are synthetic and unsafe for consumption.

Many offices are no longer
discounting the high-tech
multi-purpose use of
diffusing essential oils
commercially in their
work spaces. 

Homes, offices and commercial entities, which want to create a client / consumer behavioural change will need to seek systems which are aromatherapy based. It works only one way - using REAL, essential / spice oils.

There are many methods of diffusion - fanning, evaporation, ionizing, spritzing. They all work to some degree, but the best method will depend on the size of the space, your budget, the availability of a power socket and the duration you intend to scent a space. (We will leave this for discussion on another blog post.)

Scenting utilising essential oils can be expensive, require speciality machines and will probably require a consultant to help you set it up properly. It may seems like a hassle in the beginning, but in the long run ...

• It can improve employee health
• There will be fewer negative comments about the scent
• Fewer people will have allergies from it
• It will detox and deodorise as it scents 
• The ionizing effect on the space is priceless

The effect is not tangible on paper. In fact trying to write the experience to you will not do it justice. But, when you feel the difference of a space scented using fragrance oils vs essential oils, you can immediately feel the difference. The difference is so powerfully obvious that you will probably never use fragrance oils again.

fragrance oils  = synthetic oils

essential oils = real botanical compounds

Fragrance Oils

Pros

Cheaper.

• Many machines can diffuse.

Cons

• Synthetic, so may cause headaches.

• No therapeutic benefit.

Essential Oils

Pros

• Anti-bacterial, anti-viral, deodorising effect. 

• Health benefits.

Cons

• Can be more expensive depending onthe choice of oil and diffusion method.

• Can be difficult to diffuse properly; not all machines can diffuse essential oils.

Want to discover the unique scenting system that is able to diffuse REAL essential oils in a commercial capacity. It's more affordable and easier than you think. Packages starting from SGD$960. Visit Thoth™ by The Little Essentials organic solutions company at www.thelittleessentials.com or click on the logo below to find out about our commercial grade machines for homes and offices.

Essential Oils as the new antibiotics to counter "superbugs"

ESSENTIAL OILS MIGHT BE THE NEW ANTI-BIOTICS

Add 4 drops of tea tree oil to
your vaporiser to kill airborne bacteria.
 Click here to buy Aust. certified Org.
Tea Tree Oil S$41.06. 

Below is a simple summary of the debate on why essential oils might be a better alternative than antibiotics in the war against bacteria and viruses.

Essential oils are ultimately just plant extracts—and those are used in countless products and and are the main ingredient in some insecticides and some over-the-counter medications, like Vicks and some hair lice sprays. They’re used in food and beverage industry because of their preservative potency against food-borne pathogens—thanks to their antimicrobial, antibacterial, and anti-fungal properties. Various oils have also been shown to effectively treat a wide range of common health issues such as nausea and headaches, and a rapidly growing body of research is finding that they are powerful enough to kill human cancer cells.

A handful of promising, real-life studies have been conducted with humans and other animals, but most  has been conducted in the lab. More controlled trials will be required before some of these applications will be available to the public, but meanwhile, scientists have turned up exciting results in another area of use: countering the growing antibiotic-resistance crisis. “The loss of antibiotics due to antimicrobial resistance is potentially one of the most important challenges the medical and animal-health communities will face in the 21st century,” says Dr. Cyril Gay, the senior national program leader at the United States Department of Agriculture’s (USDA) Agricultural Research Service.

Can you believe that 80% of antibiotics consumed in the US is fed to livestock, and the percentages are increasing. We are now more resistant to antibiotics because we are not only consuming it directly but ingesting it via the meats we eats. There is now a strain of "super bugs" which are resistant to drugs in both humans and animals. The result - uncontrollable death rates in human and animals and billions of dollars in cost to the global economy (est. US$100 trillion by 2050), not to mention the billions of dollars needed (est. US$20 billion) to come up with new drugs to keep up with these "superbugs".

Livestock still need small amounts of antibiotics to treat infections. However, they are getting inventions (and the prevention of infection) in the first place because they are forced fed with growth hormones and live in cramped unsanitary conditions. The biggest misuse of antibiotics have in the farms!

Some evidence that natural antibiotics work

Published in October 2014, Poultry Science, found that chickens who consumed feed with added oregano oil had a much better survival rate than untreated chickens. Other research from a 2011 issue of BMC Proceedings, showed that adding a combination of plant extracts—from oregano, cinnamon, and chili peppers—actually changed the gene expression of treated chickens, resulting in weight gain as well as protection against an injected intestinal infection. So, there are even alternatives to growth hormones in poultry.

Some evidence that essential oils are just as powerful as manufactured antibiotocs

A study published in March 2012, Journal of Animal Science, found that rosemary and oregano oils resulted in the same amount of growth in chickens as the antibiotic avilamycin, and that the oils killed bacteria, too. Essential oils help reduce salmonella in chickens, and another study found that a blend of several oils can limit the spread of salmonella among animals. One of the co-authors of that study, Dr. Charles Hofacre, a professor at the University of Georgia’s College of Veterinary Medicine, says it’s such a new area of research that they don’t yet know exactly how the essential oils work, but “there is some strong evidence that they are functioning by both an antibacterial action in the intestine and also some have an effect to stimulate the intestinal cells ability to recover from disease more quickly–either by local immunity or helping keep the intestinal cells themselves healthier.”Lavender (Florin Gorgan/Flickr)

Evidence that essential oils may work better than antibiotics in humans

1) The healing of wounds from staff infections in hospitals were significantly faster when treated with tea tree oil

2) Sanitising gel made with lemongrass oil reduced the spread of infection from contact.

Research published in December 2013 reported that a hand gel made with lemongrass oil was effective in reducing MRSA on the skin of human volunteers, and previous research has shown that a cleanser made with tea-tree oil clears MRSA from the skin as effectively as the standard treatments to which bacteria appear to be developing resistance. This type of simple, inexpensive fix—an essential-oil-based hand sanitizer—could be a major boost to hospitals, in particular, since MRSA infections are so common in healthcare settings.

Recent studies showed that lavender and cinnamon essential oils killed E. coli, and when combined with the antibiotic piperacillin, the oils reversed the resistance of the E. coli bacteria to the antibiotic. Anotherrecent study found that basil oil and rosemary oil were both effective in inhibiting the growth of 60 strains of E. coli retrieved from hospital patients. Other research has produced similar results for many other essential oils, both alone and in combination with antibiotics. Researchers believe that one mechanism by which the oils work is by weakening the cell wall of resistant bacteria, thereby damaging or killing the cells while also allowing the antibiotic in.

Much research is needed to understand essential oils better but the money needed for this research is difficult to source as most research dollars come from the pharmaceutical industry.

Essential oils are a fix of a problem that still will continue is major changes to commercial farming are not sort out. If essential oils are to be a proper long term alternative, they must demonstrate that this practice is really useful, and essential oils must be given the same scrutiny that antibiotics haven’t been given.

Full and original article here : http://www.theatlantic.com/health/archive/2015/01/...

Geranium Essential Oil - Plumps The Skin, Relaxes The Soul

GERANIUM OIL (Pelargonium Gravedens) | Egypt

100% Pure Egyptian Geranium Oil 15ml

Aroma - Relaxes, reduces tension and helps with clear thinking

Skin Benefits - Builds collagen in the skin, reduces bruising and improves saggy skin

About OUR Geranium Oil

Method of Extraction : Steam-distilled

Plant Part : Flowering plant

Country of Origin : Egypt

100% Pure Essential Oil

What is Geranium Oil?

Geranium oil (pelargonium graveolens) is extracted from the leaves of the geranium plant by distillation. According to Julia Lawless, in the "Illustrated Encyclopedia of Essential Oils," geranium oil is sometimes known as rose geranium oil. The types of geranium oil differ depending on the plant species from which they are extracted; for example, you might find geranium oil described as Bourbon geranium. This is a reference to the area in which it grows. Geranium oil might be slightly different in chemical composition, depending on where it is cultivated, but in general most geranium oils have the same physical properties.

How To Use Geranium Oil

• Add 2 drops to the amount you would use for body moisturiser
• Add 5-10 drops to a vaporiser                                                                                                        
• Hot or cold compress - for antiseptic use
• Add 5-6 drops to a two ounce spray bottle filled with water, shake well before each.
• To reduce water retention apply 3-4 drops with your moisturiser to the legs and rub from the feet up to the knees. Always rub towards the heart, never away.
• Apply the oil to a cut, use a butterfly bandage to pull the edges together, and it is almost as good as stitches in a day or two.
• Great for hemorrhoids. Simply apply to the affected area several times a day and the swelling will go down and the pain will disappear

Beauty Benefits

• Improves skin conditions such as acne, dermatitis, congested skin, oily skin, eczema, mature skin, dry skin, tender breasts, stretch marks and cracked nipples.
• Great as a toner for all skin types.
• Also helps fight wrinkles when added as an ingredient to skin moisturizers.
• Use as an antiseptic
• Stimulates collagen production so excellent your mature skin. Collagen stimulation increases with consistent application of geranium essential oil
• Precaution - Do not use on pregnant women or children as it has strong hormonal balancing effects.
• Add to your regular face cream, toner or body moisturiser to increase blood circulation and skin elasticity.
• When added to massage oil, geranium oil acts to reduce dry skin and sagging by retaining moisture in the skin.
• When you apply Geranium essential oil to a wound it will help stop the bleeding and give the skin what it needs to repair itself.
• Great for reducing bruising after plastic surgery.

Science Behind Geranium’s Efficacy

(Extracted from traceetc.com)

The primary constituent is geraniol, which builds collagen fibers (the protein that is the main building block of bone, cartilage, tendon, and other connective tissues) in the tissues. This means that it creates a regenerative action in these parts of the body, especially the skin.

Balances hormones by opening up the circulatory system and allowing the hormones to

be carried to where they need to be.

Great for female problems—PMS, swollen breasts, cramps, heavy or missing periods,

etc. It even helps normalize the fluctuating hormones experienced during menopause!

Apply to the ankles, the inner thighs, the soft upper arms, or even the breasts. If you are

experiencing menstrual cramps apply on location. If you are experiencing heavy

menstrual bleeding, apply to the abdominal area. You may initially experience a brief

time of heavier flow, but then it should diminish to a more normal level of bleeding.