We need a personal care revolution : The shampoo example

d'Organica™

It's shocking how many ingredients in shampoo and shower gels are chemical compounds which, can be toxic to skin. Let's use the example of a shampoo found in a pharmacy or supermarket. They will cost between SGD$8 - $15 for 250ml - 500ml. The big players being Loreal, Dove, Pantene, Herbal Essences, just to name a few. I completely agree, they are affordable. They have been manufactured to be cost effective, but not necessarily good for long term beauty care.

Lets use Pantene to illustrate this example. Remember their famous ads which demonstrate that after using their shampoo, it will create immediately silky hair. There's a reason for this. One of it's top 5 ingredients is silicone. Silicone is a fantastic ingredient to use in conditioner - on the surface anyway.

When a conditioner with high levels of silicone is applied to hair, it coats hairs with thin layers of silicone, sealing down damaged hair. This reduces the appearance of fly-away hairs and makes hair appear shiny for about a day.

Here's the catch - because it has sealed down the hair with the sticky silicone substance, it also prevents the hair from repairing itself and rehydrating. Any leave-on conditioners and hair oils don't have a chance to penetrate the hair to repair it. This means that over time, your hair will get more and more dry. Brittle hair and split ends will most likely follow.

That's not all it does. Silicone coated hair also reduce the amount of hair colouring that gets absorbed into your hair. Colourist either have to increase peroxide percentage to force the hair colour to take, or you're left with colouring that's not quite as vibrant as it should be.  

Here's the best part - because your hair is now dry, you have started on the cycle of consumption. You need to buy product to hydrate hair, you need to buy product to make it appear shiny and in a further burst of irony, you need to buy product to detox your hair of chemical residue.

There is a solution, but it may not be the one you want to hear - there is no instant fix. The reality is that your hair is now dependent on silicone based conditioner and it's not been in a natural state for some time. When you do shift to a silicone-free hair care system, your hair will either appear oily or dry and for a weak or two. Yes! We're here to tell you the truth.

If you push on after those two weeks, your hair will start becoming naturally hydrated and shiny - believe it because it's true! The hair shaft will secrete the right amount of oil for your hair and your natural hair quality will start reemerging. It's absolutely inspiring how nature works. The reality is, you're designed to be beautiful. Give nature a chance to prove it! Use 100% natural. Use 100% organic.

by Dianne Little
thelittleessentials@gmail.com